10 Reasons Why No One Is Watching Your Video Content

Before I worked at HubSpot, when I created my very first series of marketing videos, I was stumped. Befuddled. Frustrated.

Here I had a collection of what I thought were great examples of visual content, and yet, I ended up asking myself, “Why is no one watching my videos?”

Where did I go wrong?

If only I knew then what I knew now. My absence-of-views problem was one that many marketers seem to face — which is why I decided to make a list of the most common factors that keep viewers away.

Read on, and bookmark them for reference when you’re formulating your next video content strategy.

Why No One Is Watching Your Videos

1) They’re too long.

It seems like we’re past the point of requiring evidence that supports the dwindling human attention span, but just in case — studies say it’s about eight seconds. On top of that, roughly two-thirds of consumersprefer videos under one minute, so in sum: Keep it …