Video Campaign Ideas | Brafton [Video]

When you’re picking the medium for your next big marketing campaign, video content is always on the table. This is true whether you’re operating in the business-to-consumer (B2C) or business-to-business (B2B) space, and no matter the size of your organization. Video marketing is versatile enough to fit any needs you might impose upon it.

Once you’ve decided that promotional video content can help your brand, it’s time to figure out what type of content best suits your needs and how to roll it out to your target audience. Rather than using video in a limited capacity or as a supporting element, you can create a focused and strategically aligned campaign, drawing on the full creative resources of your marketing department or third-party content partner.

Learn how B2B companies use video as a marketing tool.

Sometimes, all you need to launch an exciting video campaign is a spark of inspiration. To that end, we’ve assembled a list of 6 concepts that …