The 4 Buyer’s Fears – Sticky Marketing Club [Video]

When was the last time you made a major purchase without any concerns?

In this Vlog, Grant Leboff explains that as buyers, we all have fears when we make a major purchase, and the more you can mitigate those fears, the easier it will be to make a sale

When was the last time you made a major purchase without any concerns?

Of course, as buyers, we always have concerns, but if you can make sense of them, then you can allay those fears and make it more likely you’ll get the deal. Essentially, we can understand buyers’ concerns by thinking of them as four different categories.

The first one is price. Buyers worry they’re going to pay too much, they could get it cheaper somewhere else, or that they’re being ripped off.

The second concern is that they will be left disappointed. We’ve all been in situations where we’re …