Graphic Design: Branding and Identity Training Scheme [Video]

Branding is the process of creating and maintaining unique names and images for products or services to establish long-lasting relationships with consumers. Though branding has a broad scope and also deals with things like mission statements, strategic plans, brand positioning and implementation, this course will mainly focus on the visual side of branding, and the powerful role played by logos and other repetitive, stylistic elements in the building and rebuilding of brands.

The purpose of a visual identity is to represent a thought or an idea connected to a business or a product. A logo or identity stands in for the business, service or product it represents and, over time, may even become synonymous with what it represents.

This programme can be taken as a one-off course for people who want to increase their knowledge …