5 ways to integrate LinkedIn with your CRM for better sales-marketing collaboration [Video]

Linking your CRM with LinkedIn is a powerful way for sales and marketing teams to get more out of both platforms. The reason businesses turn to marketing technology in the first place is because it helps you do things like reach the right people faster, centralize information and automate key processes. 

When your CRM (in this case we’re using HubSpot as the CRM platform) and LinkedIn are working together, you’ll achieve those outcomes. This integration frees up your team to focus on high-value activities, like building relationships and driving new opportunities.

Here are five straightforward ways to make this LinkedIn integration work with HubSpot (with tips that work with other CRMs too).

Add a LinkedIn search URL field in HubSpot so reps can find leads on LinkedIn with just one click — no Sales Navigator needed. This saves reps the time of hunting down profiles manually, making their outreach more efficient.

How it works:Set up a workflow that fills in the LinkedIn …