Banking on Social: How to Build a Social Media Budget & Spend Smarter in 2025 [Video]

A whopping 60% of marketers feel that the way they spend their budget — and the ROI it produces — is being scrutinized more now than in the past.

So, it’s no surprise you landed here to discover how you can better optimize your social media budget this year.

As a content pro (and former social media manager), I’ve got you covered. Let’s talk about what a good social media marketing budget looks like, who should be involved, and how you can data-charge your approach.

Table of Contents

• What is a social media budget?
• How to Create a Social Media Marketing Budget
• How to Allocate Your Social Media Budget
• Social Media Budget Template
• How to Measure Your Social Media Budget’s ROI

What is a social media budget?

A social media budget (or social media marketing budget) is a dedicated amount of money that a business reserves for social media marketing activities like content creation and campaign analysis.

The …