5 Trends Shaping Social in 2023 [Video]

It almost goes without saying, but the social media landscape is constantly changing and evolving. And now that we’re halfway through the year, it’s time to take a look at what’s on the horizon as of late.

Whether it’s a new update, an exciting added feature or even a new social media platform emerging or an old one falling flat – it can often be hard to keep up the pace. 

But where does that leave us in 2023 and beyond? Here’s a few social media trends you need to be keeping an eye on for:

Social media trends to watch out for:

Brand transparency

Consumers are demanding more transparency and integrity, so it’s time to get real. They want to know what their favourite brands stand for and ultimately, how they’re positively contributing to society. In fact, a recent survey found that 94% of consumers are more likely to stay loyal if the brand is transparent.

In 2023, …