Business around the state preparing for all possibilities amidst potential TikTok ban [Video]

MYSTIC, CT (WFSB) – TikTok could be banned in the United States one month from Thursday.

That means Connecticut businesses and influencers who rely on the app to promote themselves may have to change their ways.

Over the past few years, there have been monumental changes to the ways people shop and stores advertise.

Window browsing is not as popular as it used to be, with the focus shifting to online shopping.

For small shops in the Mystic area, TikTok plays a big role in their marketing.

Manager of Rochelle’s Boutique Michelle D’Auria has her hands full keeping up with the store’s merchandise and it’s TikTok account.

“The great thing about TikTok is its free. Anyone can use it. It really helps us compete with big brands,” she said.

The employees at the establishment make social media ads at least once a week. Some of their content has done pretty …