Digital marketing trends for 2024 and how to leverage them [Video]

In this article, we dive deep into the most significant digital marketing trends of 2024 and how you can leverage them for your business.

As we step into 2024, digital marketing continues to evolve at a dizzying pace. For businesses and marketers, staying ahead of the curve is not just an advantage; it’s a necessity. 

The rapid advancements in technology, changes in consumer behaviour, and the ever-shifting social media algorithms demand a proactive and informed approach to digital marketing strategies.

This year, we’re witnessing several key trends that are reshaping how brands connect with their audience online.

General trends in digital marketing for 2024

As we dive into the specifics of digital marketing trends for 2024, it’s crucial to understand the general shifts that are influencing strategies and tactics across the board. 

This year, two major trends are taking centre stage: the evolving use of data for targeting and personalisation, and the rise of hyper-personalised advertising. 

First-party and zero-party data: the new norm

In the wake of privacy regulations and the gradual phasing …