How to Turn Followers into Brand Advocates Through Social Media [Video]

Building a loyal customer base goes beyond simply accumulating followers. Transforming casual followers into brand advocates is key to sustained growth, loyalty, and positive word-of-mouth marketing.

In a recent webinar, SmartSites’ Director of Social Media, Kymber Heinze, and Snoball’s Chief Marketing Officer, Todd Jensen, shared insights and strategies to foster brand advocacy via social media.

Their discussions emphasized the importance of organic social media, referral marketing, and customer engagement techniques that help companies create lasting customer relationships.

Here are the key takeaways for building a community of dedicated brand advocates:

Organic social media is key to creating brand awareness, managing online reputation, and engaging customers. While paid social media campaigns are powerful for conversions, organic social media is about building trust and authenticity—key components in turning followers into brand advocates.

Organic efforts focus on establishing a presence that resonates with followers. It encourages them to see your brand as a valuable resource rather than just another product or service. Consistent posting, …