Marketing genius or PR disaster? After Jaguar’s ‘Copy Nothing’ controversy we look at the BEST and WORST car rebrands of recent times [Video]

Updated 01:00 EST 12 Dec 2024

Unless you’ve been living under a rock, you’ll not only have seen Jaguar’s latest advert for its all-electric new direction, but also the social media controversy the ad and brand overhaul has caused.

Though perhaps the strongest tester of ‘all publicity is good publicity’ in recent times, Jaguar is not alone in undergoing a rebrand in recent years – and in many cases reactions have been about as divisive as they come.

Car brands are some of the most powerful global players that have established themselves as household names.

With history comes legacy, and with legacy comes strong public opinion, which means car maker rebrands can go either way… and quickly.

So which car rebrands have hit the spot and which have been very unpopular flops? 

Let’s take a look…

– Jaguar goes all-electric and reveals its ‘Copy Nothing’ ad