DO.Asia launches Snow White-inspired 12.12 Lazada campaign adobo Magazine [Video]

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SINGAPORE — South East Asian micro-network DO.SEA (now DO.ASIA with Japan coming under a broader Asia remit) proudly announces the launch of its latest campaign for Lazada, Southeast Asia’s leading ecommerce platform. The campaign, titled “12.12 All Out Sale” is set to redefine how consumers engage with online shopping by blending creativity and cultural resonance.

Crafted to resonate with Lazada’s diverse audience across six key markets — Singapore, Malaysia, Vietnam, Indonesia, Thailand and the Philippines — the campaign taps into the prevalent consumer behavior of price comparison during double-digit sale days. The creative strategy aims to position Lazada as the platform of choice, offering not just value but also a superior shopping experience.

“It’s a fun way to nudge people to switch to something better,” shared Beer Poonnotok, Founding Partner and Executive Creative Director at DO.ASIA. “The ‘12.12 All Out Sale’ highlights Lazada’s unbeatable deals and smarter choices, much like the Evil Queen’s jealousy over …