Stretch Zones New Location Strategy [Video]

Launching a new franchise location is a defining moment for any business. Stretch Zone, a leader in practitioner-assisted stretching, has mastered the art of creating buzz, engaging communities, and building long-term customer relationships. Their success lies in a carefully orchestrated combination of franchise development marketing and franchise social media marketing that ensures every new location opens with maximum impact.

Here’s how Stretch Zone makes it happen — and how you can apply these strategies to your own franchise.

Starting with a Clear Vision

Stretch Zone approaches every new location with a clear vision of success. This includes building local awareness, securing pre-opening memberships, and creating strong community connections. These goals form the foundation of their franchise development marketing efforts.

To bring this vision to life, Stretch Zone focuses on:

• Understanding the Market: Identifying target demographics within the local community.

• Setting Tangible Goals: Establishing milestones like membership targets before the grand opening.

• Creating Community Partnerships:Building relationships with local businesses, gyms, …