How to create video content for the consideration stage

The middle of the marketing funnel can be a scary and uncertain place.

At this stage of your potential customers’ journey to sale, also known as the consideration stage, your leads are, well, considering.

They’re more knowledgeable about their problem or need than they were at the awareness stage, and now they’re researching all the potential solutions open to them.

That means leads are more engaged than they were at the top of the funnel, but they’re also becoming more aware of your competitors and how they differ from you. In short: it’s time to start getting serious about the benefits you offer and what makes your business and brand unique. You’ve got no time to waste.

Video is ideal as consideration stage content for building trustin your audience and encouraging them to find out more about how you can help them. Not only that, you can begin to really humanise your brand and provide social proof to reinforce your content …