Gen Z is redefining beauty standards on platforms like Instagram, TikTok, and YouTube, where 73% spend more than three hours daily, according to Later’s 2024 research.

By 2025, Gen Z will make up 27% of the global workforce, bringing more economic and cultural influence than ever.

As a brand, partnering with these creators is a powerful way to get in front of a highly influential audience and reach Gen Z where they’re most engaged.

Below, we’ve hand-picked 25 of the top beauty influencers to put on your radar so you can find the perfect creators for your brand…

If you need expert advice on finding the top influencers for your brand and audience, Later’s Agency Services team is here to help.

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Skincare and Relatable Beauty Creators

#1: HydrationCEO

Known for practical, hydration-focused skincare tips on Instagram, HydrationCEO breaks down skincare science in a relatable way.

Tags Content Marketing, Digital Marketing, Marketing Strategy, Social Media Marketing