MRM Helps USPS Modernize 100+ Year-Old USPS Operation Santa Program with New Commerce Partnership with Toys R Us Marketing Communication News [Video]

Delivering holiday joy from the North Pole is now easier than ever. The United States Postal Service’s 100+ year-old “USPS Operation Santa” is rolling out a new e-commerce catalog with Toys “R” Us called “Santa’s Gift Shoppe” that aims to make fulfilling holiday gift wishes easier and faster. Since 1912, “USPS Operation Santa” has answered thousands of letters that Americans mail to Santa and the North Pole during the holiday season.

Launching Monday, November 18^th Americans of all ages and backgrounds can step into the role of Santa by adopting a wish list letter through uspsoperationsanta.com. Those who wish to “play” Santa have the chance to do so by gifting requested items from these letters.

The new commerce collaboration with Toys “R” Usaims to expand the program’s reach, making it easier than ever for people to participate in gift-giving magic with online fulfillment – a key alternative to the program’s previous requirement for adopters to physically purchase and mail in …