The HubSpot Blogs 2024 Video Marketing Report [Data from 500+ Video Marketers]

More than ever, social media channels are putting video content front and center on their feeds, as audiences increasingly turn to TikTok, Reels, and live videos to be entertained, discover products, and even learn about exciting new brands.

And for marketers, leveraging video not only offers the highest ROI of any media format, but it plays a key role in helping marketers exceed their goals.

So, where in the world of video marketing should you focus your video marketing efforts? To help you determine your next steps, I surveyed 500+ video marketers to get their takes on all sorts of topics and tactics, including: 

• Video Marketing Benchmarks and Metrics
• Video Marketing Benefits and Challenges
• The Top Video Marketing Goals and Strategies
• AI and Video Marketing
• Video Promotion Strategies
• Which video formats have the highest ROI?
• Which channels and platforms are most effective for video?

Let’s dive in.

Video Marketing Survey Findings

Video Marketing Benchmarks

The effectiveness of video marketing is obvious from the survey results — 73% of respondents say video marketing is effective …