Headless CMS: What it is and How to Best Optimize for SEO [Video]

Thinking about switching to a headless CMS?

In this article, Ignite’s Director of Strategy Chrystal Lenardson will walk you through what a headless CMS is and how it’s different, and how you can optimize your content for it.

What is a Headless CMS?

Simply put: a headless CMS is a content management system with no front-end.

In typical content management system speak, the front-end is what a user sees. The back-end is where all the content is uploaded, managed, and stored.

Think of it as a shoe store. The bulk is all stored and managed in the back (the back-end), while a few products are presented to shoppers out front (the front-end).

Traditionally, most CMS’s pair the two together: the backend is where content is created and assets are stored before being seamlessly pulled through to the front-end and published in HTML.

Seems like a pretty efficient system, right?

Absolutely. And for a while, it worked really well.

But as digital marketing has evolved, the way users view and …