Kamala Harris’s Campaign Went All-In on Social Media to Reach Young People. Did It Work? [Video]

In August, Harris’s campaign rolled out camo hats that mimicked Chappell Roan’s “Midwest Princess” tour merch, shortly after Minnesota governor Tim Walz was added to the ticket. (Roan said she would vote for Harris but has not endorsed her.) During the Democratic National Convention in Chicago, digital creators and young delegates were invited to capture Harris accepting the nomination. More recently, Harris was interviewed by Alex Cooper on an episode of Call Her Daddy, a comedic podcast popular for sex and dating advice, and appeared with Beyoncé herself at a Houston rally.

Throughout her campaign, Harris has been working to court Gen Z voters. Along the way, her 25 and under TikTok teamhas been crafting posts to make her go viral. But, is it working? A new Harvard Institute of Politics Youth Poll found that 53% of young adults, ages 18 to 29, have seen a Harris meme online in the last month, with 34% saying it …