Successful Online Retailers Prioritize ‘Customer-Forward’ Experiences [Video]

The online shopping experience has undergone several transformations since the onset of the internet marketplace.

The companies that have found the most success in the e-commerce space have been able to navigate rapidly changing technology and consumer needs while delivering a quality experience for shoppers online.

Roxy Couse, director of community and content marketing at Bloomreach, has worked in the e-commerce space for over a decade. She told Newsweek that it is crucial for companies to ensure a consistent customer experience throughout the online shopping journey.

“How you interact with [customers] throughout that life cycle of the product matters and all of that feeds into this holistic story that becomes your brand,” she said.

Newsweek recently published its ranking of America’s Best Online Shops 2025, which highlights the country’s top 500 online retailers across several industries. Each shop was graded based on robust criteria, including trust and security, purchase and delivery, …