What’s New With Merchant Center Next [Video]

Google has rolled out their new Merchant Center Next version to most advertisers. In fact, pretty much all of our clients can now optionally make the switch. Importantly, at the moment, they can also switch back if the change causes issue. One thing that advertisers have complained about is the lack of feed rules and supplemental feeds.

These functions are available but you have to activate them by enabling the new “Advanced data source management” add-on, which is far from obvious.

Notwithstanding that, I personally like the more simplistic approach in the new interface.

In this post I’m going to walk through the different areas as discuss what’s new, what works well, and what worries me.

Navigation

The new interface is far less busy and better organized with overview and notices, business, marketing, and analytics in a single left side menu. Less frequently used tools such as things you typically only do once, like enable …