If you’re not running an employee advocacy program, you could be missing out on a lot of potential reach.

Why? Your employees are one of your biggest untapped marketing resources — and psst, they’re already on social media. Yup, these influencers and brand ambassadors have been under your nose all along.

Read on to learn everything you need to know about kick-starting your own employee advocacy program.

Bonus: Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization.

Employee advocacy is when employees share their company’s content or values on their personal social media accounts to boost brand awareness and build trust.

Advocacy content can include everything from job postings to blog articles to industry resources to new product launches.

Source: Sinéad Rocks on LinkedIn

However, employee advocacy on social media can also happen via original social media content.

That’s right: whether employees …