Amazon Ads introduces AI-powered Video generator

As the number of digital video viewers continues to rise every year, brands are eager to deliver meaningful video content to customers. But video content can be costly and time consuming to produce. According to a recent Wyzowl study, 89% of consumers said they want to see more videos from brands. Meanwhile, businesses reported that cost and time are their biggest barriers to video marketing. AI technology is helping brands reimagine how they approach creative development and build more impactful campaigns, compared to traditional creative, while optimizing time and costs.

“As a skin care and cosmetics brand, running promotions on Amazon, especially for Black Friday, is a priority,” says an executive and early beta user at Gellé Frères, a French skin care company. “With Video generator, I was not only able to instantly generate videos for these campaigns, but it also opened up more possibilities, giving me the ability to run video adsfor …