Learn more about Octane11

Octane11 provides B2B marketing teams and their agencies a unified view of every campaign, channel, and vendor, connected to real sales impact.

How Octane11 and LinkedIn work together

LinkedIn campaign data is integrated into Octane11 via API so marketers can analyze all paid, owned, and earned channels together. Octane11 automatically connects every channel, adds account-level data, and calculates KPI’s across channels to deliver actionable insights that help improve marketing efficiency, deliver more sales leads, and provide easy comparisons to industry benchmarks.

With Octane11, marketers have the most comprehensive overview of ABM and non-ABM campaign performance.

Benefits

  • Analyze 100% of marketing tactics in a single view. See the complete account journey and highlight “marketing-driven” wins across paid, owned, and earned tactics.
  • Connect marketing to sales impact. Identify marketing influence on real business results including leads, pipeline creation and closed won revenue.
  • Normalize and enrich account signal and campaign data for complete reporting and account-based drill-downs across all activity.

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