Last month, Storyful CEO Maria Pacheco spoke at the CMO Alliance’s Chief Marketing Officer Summit, sharing insights on emerging consumer and cultural trends on social media. She highlighted how social and digital intelligence are essential to helping brands stay ahead, drive growth, and boost revenue.

Check out the session recording below to learn more about:

• How brands can anticipate market shifts and create more engaging, targeted campaigns• The benefits of organic consumer insights and expert social media analysis• The critical role of social media data to decipher consumer behavior, optimize brand messaging, and open up new revenue streams• Proven strategies to help propel your business and lead the industry

And, if you’re interested in checking out top questions answered during the live Q&A session, read on.

Q: What metrics do you recommend tracking to monitor shifts in brand sentiment effectively?

A:A holistic approach is essential—consider metrics in …