What is Paid Search Marketing and How Does It Work? [Video]

If you’re curious how brands get their websites to rank at the top of the search engine results page (SERP) adorned with that little “Sponsored” tag above the listings, then you’ve come to the right place.

Even in the midst of an AI renaissance, billions of people are still searching for solutions on Google. And as long as people are searching, there will always be a place for SEO and paid search ads (also known as PPC ads).

Brands looking to amplify their exposure on search engines can purchase paid search ad placements primarily through Google Ads and Microsoft Ads. This article is meant to break down the complexities of paid search ads so you can understand how they work and how they can benefit your business.

We’ll explore everything from the basic principles of paid search to the latest automated strategies that are transforming the way businesses purchase digital ads. Whether you’re a newcomer …