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Prime Day vs. Black Friday: Which sales are better? [Video]

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Ecommerce

LIVE BLOG: Get the latest news on October Prime Day 2024

The difference between Prime Day and Black Friday — their roots, anyway — probably isn’t a mystery to anyone who has dabbled in online shopping before.

Most of us know that Black Friday is the big sale frenzy that happens around Thanksgiving as a precursor to the holidays, and that almost every store you can think of participates. Alternatively, the name “Prime Day” suggests that the event is indeed an Amazon-specific event made up by Amazon for members of its Prime subscription.

The lines between these two shopping holidays also aren’t quite as blurred as they are between Black Friday and Cyber Monday, which have become pretty indistinguishable from each other due to 1. being just a few days apart on the calendar, and 2. Black Friday relying just as heavily on online shopping as Cyber Monday does.

But back to the question at hand. Most people aren’t concerned with these shopping …

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