VERY LAUNCHES NEW DREAM TOYS CAMPAIGN TO HELP FAMILIES KICK-START THEIR CHRISTMAS SHOPPING Marketing Communication News [Video]

Very has unveiled its new toys campaign, ‘Daydreaming’, which has been designed to inspire families to start their Christmas toy shopping early.

The new campaign is being launched as research from the online retailer reveals more than three fifths of people think about Christmas in October, with many wanting to avoid missing out while spreading the cost¹. 

What’s more, new consumer research being released by Very reveals half of parents are planning to spend more on toys this Christmas than in 2023². And, when it comes to prioritising Christmas shopping, almost two thirds of Very’s customers say they buy gifts for children first, with the retailer’s sales for toys increasing by 67%, on average, in October when compared to September³. 

For this reason, the new campaign gives parents a preview of the great range of toys Very has, while helping families avoid the festive rush and secure gifts early. And to …