Craft a Sticky Strategy! Know Your Why & Where [Video]

Your “Why”: The North Star of Your Strategy

Your “why” is the driving force behind your business. It’s the underlying purpose that motivates your actions and inspires your team. Knowing your why helps you stay focused, make informed decisions, and overcome challenges.

Key Questions to Ask Yourself:

What problem are you solving for your customers?
What is your unique value proposition?
Why do you do what you do?

Key Questions to Ask Yourself:

What problem are you solving for your customers?
What is your unique value proposition?
Why do you do what you do?

Your “Where”: Mapping Your Path to Success

Your “where” is your strategic roadmap, outlining the steps you’ll take to achieve your goals. It’s about defining your target market, identifying key channels, and setting measurable objectives.

Putting It Together:

A sticky strategy combines your “why” and your “where” into a cohesive plan that guides your business decisions. By understanding your purpose and mapping out your path, you’ll be better equipped to navigate the challenges and seize the opportunities that come your way.

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