Countdown to Kit. Choosing Kit’s new color was one of the hardest parts of our rebrand. [Video]

Countdown to Kit.

Choosing Kit’s new color was one of the hardest parts of our rebrand.

After exploring dozens of color palettes, we narrowed it down to a bright, optimistic blue.

We found that it’s both bold and approachable and captures the energy and trust we want to convey as Kit.

We’re excited to have it represent our brand for years to come.