The Business of Creativity: Finding Ways To Help Your Community Win with Peter Lobanov [Video]

How can you create ways (for not only your business) but your community to WIN?

When your community wins, you’re not just making a difference – you’re building a stronger foundation for your business to succeed.

And during this discussion, I heard some of the most creative ways to do exactly this. But what I found truly fascinating about today’s guest, Peter Lobanov, the Chief Creative Officer of Pudgy Penguins, is his exploration of the creative side of Web3.

In this video, we’re diving into the business of NFT, the process of rebranding and redefining your company roadmap, and how to build a community that’s aligned with your brand’s values.

▶️ Click play to hear all of this and:
🔹 The unique challenges of acquiring a project after it’s already found success
🔹 Engaging and aligning an existing community with a fresh vision and leadership
🔹 Handling skepticism and concerns from the web3 space
🔹 Overhauling a brand with a traditional IP lens for expansion
🔹 How Pudgy Penguins partnered with Walmart to help them step into the web3 space
🔹 Licensing digital assets from NFT owners
🔹 Navigating the legal landscape in a new market and addressing its complexities
🔹 Creating unique physical experiences by integrating web3 wallets and gamification into retail products
🔹 Crafting the best social media strategy for the web3 space
🔹 The secret sauce for virality: making engaging and relatable content
🔹 How to target a younger demographic by leveraging YouTube Kids

▶️ Watch Related Episodes:
🔹 How to Get Attention and “Embrace the Dirt” for Long-Term Success with Gary Vaynerchuk: https://youtu.be/eObS4sXshLk?si=qHEsE8smdCT1W26k
🔹 What’s Changing the Landscape for Business Owners: Thoughts on AI, Crypto, and more with Daniel DiVenere: https://youtu.be/p_LpQiTUaZs?si=aw1Xl_vOHXnPxKuk

📲Connect with me:
🔹Instagram: https://instagram.com/jasminestar
🔹 Website: https://jasminestar.com/