What Does It Mean to Humanize a Brand [Video]

There are so many benefits to humanizing a brand in the world of marketing, but also customer loyalty. I’m big on consumer/relationship marketing. We know that the brand closest to the consumer when, and it’s very important to nurture those relationships. This is also why humanizing a brand and the world of marketing is so important. It doesn’t matter if you are B2B or B2C, local business, small business, national business, international business. Humanizing a brand will only sink your hook into the consumer more and foster relationships. In the world of marketing fostering relationships, and cultivating those relationships, turn into loyal fans for your business, which equals reoccurring revenue

Hi, Jennifer Sargeant here, local business digital marketing expert. I am the founder of Digital Sargeant, a local business digital marketing agency, and Nextdoor Advertising Agency, a subscription service for Nextdoor ads.

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PS: This entire video was made from my iPhone!

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