Microsoft Advertisings MacGregor on Audience Scale & Leadership Lessons Beet.TV [Video]

AMENIA, NY— A Googler who recently left to head up a Microsoft Advertising division says she was inspired by Microsoft’s leadership, audience and product offering.

Wendy MacGregor, VP of Global Media & AdTech Solutions, who recently joined the company from Google, says she was drawn to growth and building opportunities.

“We also have an incredibly high quality engaged audience,” MacGregor says. “And when I think about the engagement, it spans across life. It’s work, it’s play, and it’s a great way for us to be thinking about how we frankly provide support and service to many of our consumers that come to us.”

MacGregor is excited by the empathetic, growth-oriented culture instilled by CEO Satya Nadella, as outlined in his book “Hit Refresh”.

She says operates with a sense of abundance, not scarcity. “Even if things don’t work out a certain way, I try to look for where there’s opportunity,” …