The Complete Guide to Googles 200+ Ranking Factors [Video]

Google’s search algorithm is like a puzzle with over 200 pieces — each playing a role in determining how your website ranks. But what exactly are these pieces?

Today, we’re breaking it all down for you. We’ve compiled a definitive list of Google’s ranking factors, both established and speculative, to help you navigate the ever-evolving world of SEO.

Some factors are backed by solid evidence, spark debates among SEO experts, and are shrouded in mystery and algorithmic secrecy.

However, one thing is clear: understanding these factors can give you a significant edge in improving your site’s visibility and traffic.

And guess what? This list is freshly updated for 2024. Let’s get started!

The Top 8 Factors

Among the 200+ factors Google considers, here are the top 8 that have the most impact:

1. Quality Content: Google rewards content that is informative, engaging, and meets user intent. To stand out, focus on providing value.

2. Backlinks: …