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YouTube Rolls Out Paid Courses To More Channels [Video]

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Course Creator Marketing

YouTube is now allowing more channels to offer informational courses to viewers.

Courses can be offered for free or via a one-time payment, creating new revenue opportunities.

This expansion, announced via the platform’s Creator Insider channel, marks a step forward from the initial beta testing phase, which was limited to a select group.

Course Creation & Features

The Courses functionality, accessible through YouTube Studio on desktop, allows creators to package their educational content into structured, multi-lesson programs.

Key features include:

  1. Special course badges: These will appear on watch pages, playlist pages, search results, home feeds, and “watch next” recommendations.
  2. Dedicated channel tab: Courses will have their own tab on the creator’s channel page.
  3. Potential featured placement: Courses may be highlighted on youtube.com/courses for increased visibility.
  4. Interactive quizzes: Creators can design quizzes associated with specific videos within the course.
  5. Discussion section: A playlist-level comment area for audience engagement and interaction.
  6. Completion badges: Upon finishing all …
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