Bold Content, Big Results: Marcus Sheridan’s 5 Keys to Winning Trust and Boosting SEO [Video]

Are you effectively telling, showing, selling, and being human in your content creation in your marketing efforts?

Marketing expert Marcus Sheridan believes these four pillars should guide your strategy. As the best-selling author of “They Ask, You Answer,” Marcus’s insights have been instrumental in shaping my success as a top-rated business owner in the dance studio industry. Having him as a guest on the podcast was a dream come true, and we had an incredible discussion about deepening content creation to enhance our business’s SEO and build client trust.

Marcus’s approach is not just about creating content, it’s about creating bold and edgy content. He emphasizes the importance of educating your audience in five key areas: Cost, Fear, Compare, Reviews, and Best. His bold and edgy approach to creating content—even when it involves mentioning competitors—ultimately stands the test of time and fosters trust with clients, which is crucial for any business.

In this episode, Marcus gives me first-hand ideas on what dance studio owners can do and breaks down the five key concepts for creating rich content that your audience and Google will love. He even gives us a tool to keep us on the leading edge of our marketing efforts. You’re not going to want to miss this dance studio owner!

A bit about our guest:
Marcus Sheridan is a globally recognized communication expert, bestselling author, and captivating keynote speaker specializing in Transformational Communication. With over two decades of industry experience, Marcus has mastered the art of connecting, engaging, and influencing individuals and organizations. His expertise spans the topics of sales, leadership, marketing, AI, personal development, and trust.
Starting his journey after college, he is an entrepreneurial success story. Marcus founded a business that grew into the world’s most-trafficked swimming pool company, revolutionizing effective communication in the business landscape. He ignited the They Ask, You Answer movement, empowering businesses to embrace transparency in their marketing and communications. His bestselling book, They Ask, You Answer, has sold over 100,000 copies, and has been translated into several languages. As a dynamic speaker, Marcus engages audiences worldwide, and is known for his real-time interactions that transcend norms, resulting in memorable presentations every time.
Featured in renowned media outlets such as The New York Times and Forbes, Marcus solidifies his role as a trailblazer in communication. His clients include recognizable brands such as Whirlpool, Discover, Bass Pro Shops, Cisco, Microsoft, and many more.

Marcus Sheridan on LinkedIN

Would you be interested in an SEO Marketing Consultant?

Hire me as your SEO Marketing Consultant to get found, liked, and trusted FIRST— here are some places to start.

1. VIP DAY – hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry.
2. Customized packages of SEO and marketing services are available. From blog writing, to Google Business Profile management, to email campaigns to social media. Customize it to what you need and desire.
3. Monthly SEO Consulting Calls. Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals.
Love today’s podcast? 🙌
Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
Leave us a rating and review on Apple Podcast!
Also, if you haven’t done so already, follow the podcast.
Your GO-TO LINK for all Melissa Rose-related things: Google Workshop, Visibility Workshop, Hire Me as a SEO Marketing Consultant, Newsletter, One-on-One Coaching, Healthy in the Valley, and my list of must-reads!

Want FREE Money? I’m a huge fan of “Profit First” and use Acorns to save. Grab my link to start your profit first account and get some free money to boot!

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity – she created a business that has become “The Highlight of Your Week” for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

Melissa’s also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa’s a mama of five kiddos, enjoys long hikes, playing in her garden and helping others grow and connect through Healthy in the Valley.