After maligning its marketing team earlier this year, Solo Brands has rekindled its partnership with “smokes-person” Snoop Dogg. The new campaign takes a blunt approach to driving sales. Robert Rose gives it high marks for creating a well-connected experience and says it leaves him craving a follow-up.
📣So what do you think? Will Blunt Marketing reignite interest in Solo’s smokeless firepit or has the passion for this promotion flamed out? Let us know in the comments.
👀 Related: Solo Stove Burns Marketing Team Over Snoop Campaign
https://contentmarketinginstitute.com/articles/solo-stove-marketing-blunders/
⭐️Sources: https://twitter.com/SnoopDogg/status/1725196796618817785?s=20
https://adage.com/article/year-review/best-ads-commercials-creative-marketing-2023-year-review/2532851
https://adage.com/article/marketing-news-strategy/snoop-dogg-stars-blunt-solo-stove-ads/2575816
https://solostove.com/en-us?utm_source=youtube&utm_medium=video&utm_campaign=snoop