Virtual Fame, Real Issues: The Risks of Using Virtual Influencers [Video]

• Influencer marketing is a huge industry grossing over 21.1 billion US dollars in 2023 alone
• A new trend in influencer marketing is on the rise in the form of virtual influencers, which are computer-generated characters instead of human beings
• While virtual influencers have their pros, there are rising concerns about computer-generated influencers
• In this article, we delve into the risks and concerns brands and companies should consider before opting for a virtual influencer

You’ve heard of social media influencers, but have you heard about virtual influencers? A virtual influencer (VI) is a fictional computer-generated character. Globally, there are more than 200 virtual influencers.

The use of virtual influencers has grown exponentially in recent years because these AI-generated characters can be anything from human-like influencers to customised cartoon characters.

Virtual influencers promote and market services and products online and …