YouTube takes on TikTok Shop with expanded Shopify partnership [Video]

#hotoffthepress As of August 20, 2024, YouTube is expanding its partnership with Shopify to onboard more brands for its YouTube Shopping affiliate program. The expanded partnership means creators will get access to thousands of new brands to tag in their shopping videos, marking a significant increase from the few hundred brands they currently have access to.

As part of the expansion, all eligible Shopify Plus and Advanced merchants in the U.S. can now sign up for the Shopping affiliate program.

The YouTube Shopping affiliate program gives creators a way to earn money through their videos while helping their audience find new products. For brands, it’s another way to reach customers and increase sales.

Source: TechCrunch
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