AI’s Influence on Influencer Decision-Making [Video]

Investments in influencer marketing are skyrocketing, but how do brands know if they’re choosing the right promotional partners? A new article in The New York Times points to the use of AI tools to grade social media influencers on the brand-friendliness of their content. Robert Rose sees this as a sign that developing a framework and measurement strategy for influencer programs will be a meaningful challenge for brands in the months ahead.

📣So what do you think? Are you using AI to vet influencers you want to engage? What criteria do you look for? Let us know in the comments.

👀 Related: What Every B2B Brand Should Know About Influencer Marketing (Pricing Included)
https://contentmarketinginstitute.com/articles/b2b-influencer-marketing/

⭐️Sources: https://influencermarketinghub.com/influencer-marketing-benchmark-report/#toc-0

https://www.nytimes.com/2024/08/12/business/media/influencers-politics-ai-analysis.html

https://www.cnn.com/2024/08/06/tech/musk-x-sues-garm-advertising-boycott/index.html