Your Website (Probably) Sucks | Weekly Report May 28, 2021 [Video]

Every time I meet with a prospective client, whether it’s a business owner, a non-profit leader, or a government agency, they all say the same thing: “We hate our website.” They give a multitude of reasons — it doesn’t look right, it doesn’t work right, or the content just doesn’t make sense. Sometimes, they complain about all three things.

Yes, there is a high probability that your website sucks — and it’s not your fault. In fact, it’s probably not your web designer’s or web programmer’s fault either. I learned a long time ago that one person can not be an expert on all things. Designers make things pretty and programmers make things functional. And just because a person can write an email, it doesn’t mean they should be writing copy for a website. To make a truly good website, it takes all three disciplines. Don’t blame your graphic designer …