How to Get More Mileage From Your Existing Content [Video]

Content marketer @ Ahrefs. I’ve been in digital marketing for the past 6 years and have spoken at some of the industry’s largest conferences in Asia (TIECon and Digital Marketing Skill Share.) I also summarise books on my personal blog.

Article Performance

Data from Ahrefs

The number of websites linking to this post.

This post’s estimated monthly organic search traffic.

Making good content is tough. You have to invest a ton of time, effort, and resources.

But if you repurpose it, you can make it go the extra mile.

What is content repurposing?

Content repurposing is the practice of reusing all or parts of existing content. This usually involves changing the format, such as from a blog post to a video.

For example, we turned this video on holiday SEO into a blog post.

Why should you repurpose content?

There are two main reasons:

Reach more people. People who like videos won’t …

Tags Video Content Marketing, Video Strategy