YSL Beauty | Criteo Success Story [Video]

The challenge: Unlocking L’Oréal’s retail media prowess for YSL Beauty

For over a century, L’Oréal has been the global leader in fulfilling consumers’ beauty aspirations with inclusivity, ethics, and sustainability at its core. With a diverse portfolio of 37 international brands and a strong commitment to sustainability through initiatives like L’Oréal for the Future, the company offers quality products while celebrating beauty’s diversity. L’Oréal boasts a workforce of 87,400 and sales spanning various distribution channels, including ecommerce and retail—making the company a driving force for innovation shaping the future of beauty and a powerhouse in Beauty Tech.

L’Oréal wanted to showcase their retail media expertise with a dynamic full-funnel campaign centered around YSL Beauty’s Black Opium Eau de Parfum. In collaboration with Criteo, L’Oréal leveraged the online retailer Parfumdreams as a key channel to enhance the brand’s visibility and drive sales through targeted digital advertising.

The solution: Combining offsite and onsite for optimal success

In August 2023, Criteo helped …