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Impactful Innovations in B2B Marketing [Video]

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Digital Marketing

Impactful Innovations in B2B Marketing

Watch Penry Price, VP of LinkedIn Marketing Solutions at LinkedIn, in discussion with Jonathan Adashek, CMCO at IBM, and Stephan Pretorius, Chief Technology Office at WPP.

In this session, they discussed the most impactful innovations AI, buying groups, storytelling, leadership trends, to name a few, that are advancing B2B marketing today and in the future.

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