Huawei Pura 70 series of smartphones launched [Video]

Huawei Technologies released its latest series of smartphones on Thursday, sustaining its momentum after the breakthrough Mate60 device helped erode Apple’s dominance in China’s high-end segment.

The Pura 70 smartphone series starts at the equivalent of R14 500 (before taxes) and scales all the way to R26&Nbsp;500 for an Ultra edition, which matches the price tag on some iPhone 15 models The device, unfurled with little marketing via a post on WeChat, shot to the top of social media trending lists shortly after its introduction. The Ultra model sports a retractable camera with an adjustable aperture — a rarity in consumer phones.

The Pura emphasises the resurgence of Huawei, which in 2023 released a Mate60 series of devices that sported a processor many thought beyond the capabilities of Chinese chip makers. Huawei hasn’t specified the new phone’s processor, but several online reviewers posted videos on Thursday that showed higher-tier models featured a …