Did Peloton’s Dumb Ad Really Tank Its Stock? [Video]

You hate to see it. Or, for the less sarcastic types, you love to see it. Either way, Peloton’s 9% stock plunge on Tuesday was a moment of gleeful schadenfreude for critics of the pricey home exercise brand’s cringey holiday ad.

In the spot, a woman is surprised to find her husband got her a Peloton for Christmas. We then see a video montage that left many viewers with more questions than answers. The ad was met with widespread mockery on social media when it went viral this week, with many pointing out that an exercise bike is a problematic gift in general. (Maybe she requested it, but if so, she certainly seems surprised to the point of disbelief.)

On Tuesday, as the 30-second ad circulated widely and generated headlines across major media outlets like CNN and The Washington Post—which called it“a dystopian fitness inspo hellscape.” But alongside the PR crisis, to which the brand hasn’t yet issued any …

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