The most effective explainer videos are created using a tried and tested production methodology. To succeed, a brand must consider a range of important factors that will have a direct impact on the success of an explainer video. When taken into account, these tips can make or break an explainer video production – and help ensure the content is captivating, inspiring and drives results.
7 tips to creating an effective explainer video
1. Goals and objectives
Content marketing is all about driving profitable customer actions. For each business and brand, these will be different, as will the expected level of results. Right at the beginning before an explainer videois created, a brand must have a clear idea of the goals and objectives for the content it is creating. Every decision in the content creation process should revolve around these. They should be written down in a brief, and referred to throughout the production process. These are the main factors which will influence …
