Good content marketing should raise awareness, increase conversion, or boost customer loyalty.
Great content marketing can do all three at once.
Enter the video documentary, a unique form of video content marketing that has recently seen a surge in popularity.
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The focus of your video content marketing should be on valuable, affecting, storytelling-driven video content that piques the target audience’s interest by giving them an in-depth look at a topic they may never have considered before (just like any good documentary).
Except these documentaries are paid for and produced by companies as part of their content marketing strategy. They toe an interesting line between remaining honest and truthful while also indirectly promoting brand values.
And the best of them work remarkably well, because they follow some key principles.
Here’s our …