5 types of product marketing videos

We know that video content is a powerful tool to reach your target audience and drive sales.

But with so many types of product marketing videos out there, it can be challenging to decide which ones to commission from your video production agency.

Don’t worry, we’ve got you. Here are five types of product marketing videos you should consider:

1. Explainer videos

Explainer videos are a great way to introduce your product to your audience. These videos usually feature an animated or live-action demonstration of your product’s features and benefits. They can help your audience understand how your product works and how it can solve their problems.

It’s known that viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text, a mind-melting half a billion people watch videos on social media every day, and it’s estimated that video trafficrepresents 82% of all consumer online …