Automotive video marketing campaigns offer inspiration for all brands. The marketing teams behind car manufacturers need to create memorable stories to illustrate the personality of the brand and find new ways to resonate with their audiences.
Automotive ads give us great professional satisfaction as an agency offering a chance to get creative to bring brand messages to life, and today we’ve chosen 5 of the best automotive campaigns we’ve spotted recently.
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Ford, the social brand
With 38% of consumers reporting that they’ll consult social media the next time they purchase a car, increasingly automotive brands are using video and social media to reach audiences. Marketers need to be where there audiences are and 84% of all automotive shoppers are on Facebook. (according to a 2014 CMO Council …